TV Choice On the night 2011

Best Reality Show - The Apprentice

A fourth TVChoice Award goes to Lord Sugar and co. for the seventh series of the run. Aided by Nick Hewer and Karren Brady the famously gruff business mogul this time launched a search to find a business partner rather than an employee, with inventor Tom Pellereau triumphing in the final.

‘We are pleased. We’re really very grateful, because it’s series seven. Others would have thought we would have tired ourselves out by now, but The Apprentice seems to be getting bigger and bigger. I think the final brought in 10.7 million… it’s as fresh as ever, but the talent lies within Talkback Thames, any fool could do what Karen Brady and I do. Sugar is exceptional, but the hard work and talent in Talkback Thames is exceptional. If it wasn’t for them we wouldn’t be here,' says Nick Hewer.